Automation / AB Testing
Optimize Experiences, Maximize Conversions
In digital commerce, every click counts. Businesses that rely on guesswork risk losing revenue and customer trust. With our Automation & A/B Testing Services, we remove the uncertainty from decision-making by combining data-driven experimentation with intelligent automation. The result: faster iterations, higher conversions, and smarter growth.
Why Automation & A/B Testing?
Data-Driven Decisions
Higher Conversions
Personalized Experiences
Reduced Risk
Continuous Optimization
Our Services
A/B & Multivariate Testing
Website design, layout, and CTA testing
Pricing, promotions, and checkout flow optimization
Product detail page and search functionality experiments
Multivariate testing for complex scenarios
Personalization & Segmentation
Behavioral targeting for specific customer groups
AI-driven product recommendations
Dynamic content variations (banners, landing pages, offers)
Omnichannel personalization across email, web, and mobile
Marketing Automation
Automated email and SMS campaigns
Abandoned cart recovery sequences
Customer lifecycle and loyalty program automation
Workflow orchestration for lead nurturing
Experimentation Platforms & Tools
We work with leading optimization and automation platforms like
VWO, Monetate, Google Optimize, Adobe Target (for experimentation)
HubSpot, Marketo, Mailchimp, Klaviyo (for marketing automation)
Custom-built automation scripts for eCommerce platforms like Adobe Commerce and Shopify Plus
Analytics & Reporting
Experiment setup, tracking, and monitoring
Conversion funnel analysis with Google Analytics, GA4, and Adobe Analytics
Integration with BI tools like Power BI, Tableau, and Looker
Clear insights to inform product, design, and marketing decisions
Why Partner with us?
Experts in leading automation platforms
Cross-Industry Experience – Retail, fashion, manufacturing, distribution, and eCommerce
End-to-End Approach – Strategy, setup, execution, analysis, and scaling
Proven Results – Improved conversion rates, reduced acquisition costs, and enhanced customer experiences
Engagement Models
Scope Based
Best for well-defined projects
Dedicated Specialists
Testing and automation experts embedded in your team
Ongoing Optimization
Continuous CRO and automation with monthly retainer models
Frequently Asked Questions (FAQs)
Most tests run for 2–6 weeks, depending on traffic and goals. Early insights can appear within days.
Yes. We implement testing frameworks for both web and mobile applications to optimize user experience everywhere.
A/B testing compares two versions of a single element, while multivariate testing analyzes multiple changes at once to see which combination performs best.
Not entirely. Automation eliminates repetitive tasks, but strategic planning and creativity still come from your team. Automation amplifies your impact.