In today’s competitive eCommerce landscape, personalized experiences are crucial to retaining customers and boosting conversions. One of the most effective ways to create these personalized experiences is through customer segmentation. Traditional methods of segmentation are often based on simple demographic data, but with the rise of machine learning (ML), Adobe Commerce can take customer segmentation […]

In today’s dynamic eCommerce landscape, offering a remarkable shopping experience involves more than just having excellent products; it also entails delivering intelligent, smooth, and personalized interactions at each touchpoint. This is where Adobe Sensei, an AI and machine learning platform, is revolutionizing eCommerce by enhancing user experiences and making smarter decisions, helping businesses stay competitive. […]