Precision Go-To-Market for ERP and B2B Software Providers
Our Microvertical GTM Strategy Service helps ERP and B2B software providers move from broad industry targeting to focused, data-driven microvertical marketing.
Using AI-assisted analysis and structured persona frameworks, we design ready-to-execute GTM blueprints — including ICP definitions, positioning statements, and campaign-ready messaging — tailored for your product and target market.
Purpose
Traditional industry segments are too broad for today’s ERP buyers.
We help you identify profitable sub-industries and create persona-aligned messaging that speaks directly to their needs.
You get faster GTM clarity, sharper differentiation, and stronger conversion across marketing and sales channels.
Who It’s For?
| Role | Objective | Value |
|---|---|---|
| CMO / VP of Marketing | Build microvertical GTM plans | Data-backed positioning and clarity |
| Marketing Managers | Create persona-based campaigns | Auto-generated ICPs, messaging, and KPIs |
| Sales Enablement Teams | Strengthen sales conversations | Clear differentiators and proof assets |
| Channel Partners / VARs | Target ERP-ready microverticals | Ready-to-use GTM kits for campaigns |
How It Works?
Two engagement options based on your data and goals:
Data-Driven Discovery
Upload your customer or prospect list. We identify high-potential microverticals, map personas, and generate tailored messaging.
Guided Strategy Design
Share your target microverticals. We build complete positioning, ICPs, and messaging frameworks using existing templates and AI validation.
Get a Microvertical GTM Workbook that’s ready for campaign, enablement, or partner use — all in Excel-compatible formats.
What’s Inside?
Persona & ICP summaries
Geoffrey Moore–style positioning statements
50-, 25-, and 10-word differentiators
Campaign-ready taglines & proof points
QA validation & competitor contrast
AI-Enhanced Frameworks
Each deliverable is powered by AI-assisted modeling for precision, adaptability, and real-world impact.
Professional & Concise
Ensures every pitch aligns with your target audience, industry, and tone — maintaining strategic consistency.
Adaptable & Context-Aware
Blends proven GTM structures with AI-driven customization to tailor outputs for each microvertical, persona, or campaign.
Quality-Driven Output
Generates CFO-ready, differentiator-focused messaging that mirrors actual market positioning and product value.
Technical-Creative Balance
Integrates persona data, KPIs, and campaign insights to produce high-impact, ready-to-use content across formats.
Executive Summary Mode
Bridges marketing strategy and automation — empowering teams to create consistent yet personalized messaging, fast.
Business Impact
| KPI | Before | After |
|---|---|---|
| GTM Planning Time | 2–3 weeks manual | ~15 minutes automated |
| Persona Precision | Generic verticals | Microvertical-level insights |
| Messaging Consistency | Inconsistent | Data-verified and standardized |
| Sales Enablement | Ad-hoc | Proof-backed differentiators |
Why Choose Us?
AI + Human Strategy
Combines data models with marketer insight.
Vertical Intelligence
Focused at the microvertical level, not just industry.
ERP Expertise
Tailored for Sage, NetSuite, Dynamics, and similar platforms.
Ready-to-Use Outputs
GTM deliverables optimized for immediate use.
Next Steps
Discovery Session
Define your target markets and goals.
Data Review / Input
Share prospect lists or known verticals.
GTM Blueprint Delivery
Receive validated microvertical strategies within days.
Turn data into go-to-market precision. Build faster, smarter, and sharper ERP growth strategies.